In the restaurant, the appropriate lighting effect can quickly change the customer’s mood, increase the customer’s appetite, adjust the customer’s stay time, highlight the key content of the restaurant, and divide the dining area.
Change customer mood:After customers enter the restaurant, the first thing that arouses their visual attention is the lighting of the restaurant, and then the dining environment under the lighting. If the lighting is soft and warm, even customers who are excited and high will quickly calm down; if the lighting is messy and dazzling, even customers who are in a happy mood will become restless. For casual dining, the first impression of lighting on customers can even instantly determine their willingness to spend.
Increase customer appetite:As the old saying goes, “five colors blind people”. Therefore, good lighting in the restaurant can bring customers both visual and taste enjoyment, and achieve physical and mental pleasure. Good lighting can increase the texture of food, show the true color of ingredients, and stimulate people’s appetite. For example, generally in a deli, the lights are orange to make the food look more attractive.
Adjust customer stay time:Lighting can also play a role in the dining process, influencing customer decision-making. A restaurant that pays attention to table turnover needs brighter lighting, and with cool-toned decoration colors, it can speed up the dining process; while a casual restaurant with a longer business hours needs to use soft and warm lighting to attract customers to stop and stay. .
Highlight key content:Different types of restaurants have different service priorities. For example, the formal dining format attaches great importance to the display of dishes, so we need a specific lighting design to focus the light on the dining table, so that everyone can focus on the dishes. For coffee shops and bakeries, the key areas are the consoles and display cabinets. At this time, it is necessary to increase the brightness above the consoles and display cabinets, reduce the brightness of lights in other areas, and let customers focus on key content through brightness contrast. . In the same way, if the dining restaurant has an open kitchen, then the open kitchen will also become the key content that needs to be highlighted. In addition, employees who work at the bar, console and open kitchen will be under the spotlight and attention, and their mentality will be tense and serious, and their work efficiency will also be improved.
Differentiate between different dining areas:A restaurant with a relatively large area usually divides the dining space into multiple areas, such as a small square table area suitable for two-person dining, and a large round table area suitable for multiple people dining. The characteristics of the dining area for two are that the unit price per customer is low, and most of the white-collar workers nearby come to have work meals. The unit price is high, and most of them are colleagues or friends in the department. The meal time is long, and there are certain requirements for privacy. Therefore, this area is suitable for relatively mild lighting. Moreover, by distinguishing the interior space through lighting, it can also make the space appear spacious and layered.
